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A STUDY ON SERVICE QUALITY OF INDIGO AIRLINES
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Author(s):
DR. VANISHREE SAH
Vol - 9, Issue- 4 ,
Page(s) : 34 - 39
(2018 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
As service quality has become increasingly important to producers/ suppliers' strategies its assessment has become increasingly critical. Several attempts have been made to measure it. Explication and measurement of quality present problems for researchers. Poor service quality is a familiar experience for many of us as consumers and managers The need to improve its measurement and control, is a common theme of the service management literature. This paper investigates the service quality of Indigo airlines in India's domestic market and explores the gap between the customers' expectations and customers' perceptions regarding various service quality factors of Indigo Airlines.
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