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EVALUATION ON CUSTOMER RELATIONSHIP MANAGEMENT
1
Author(s):
RAJKUMAR
Vol - 8, Issue- 8 ,
Page(s) : 138 - 145
(2017 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
customer relationship management (CRM),is more than just a technology, it is a strategic process. Today, technology provides businesses with systems that can help companies track customer's interactions with the firms and allow the firm's employees to quickly retrieve all information about the customers. This concept is called as customer relationship management.
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